Project Details

Texas Rangers (MLB) Sales Center

The Texas Rangers, a powerhouse in baseball, are relocating to a cutting-edge new home. Our challenge was to convey the vision of an unparalleled stadium experience to a fanbase that already enjoys an exceptional game day. We went beyond mere ticket sales and helped the Texas Rangers create an immersive, brand-specific encounter that embodies the future of the franchise.

Our solution, the Globe Life Field Sales Center, offers a tantalizing preview of what’s to come. It seamlessly integrates the beloved baseball experience with upgraded amenities, comfort, and excitement, all while showcasing the rich history of the Texas Rangers. We've incorporated graphics, historic artifacts, a scale model with dynamic projections, a social media wall, a custom uniform builder, and a photo booth. Additionally, the second floor features an immersive theater, mock suites, and club space that epitomize the premium experience.

The impact of the Globe Life Field Sales Center has been profound. It’s become an instrumental tool for the Texas Rangers, igniting revenue growth and ramping up fan enthusiasm for their new home. By blending physical and digital experiences, we've brought the new stadium to life for potential customers and partners, forging strong connections between the franchise, its fans, and the exciting new chapter ahead.

Client: Texas Rangers (MLB)

Agency: Downstream

Role: Senior UX/UI Designer, Design Direction, Visual Designer

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