Portfolio

Project Details

Nike Santiago Offices

Bill Bowerman said, “If you have a body, you are an athlete.” The coach recognized that there is potential in everyone. We have to provide the right environment, put in the hard work, and look for the inspiration to achieve that potential. Nike Chile is supporting the development of a culture of sports in that country.

The Santiago office will reflect that evolution with an inspirational environment that celebrates sports participation. Fitness, running, football. The runaway growth in the participation rates of women and young athletes in sport. To capture this emerging energy in the Nike workspace, we explored local culture, materials, textures and imagery. My focus on this project was to help create lead the design and direction for the applied visual language throughout the building.

The core areas and stories we focused on for the Santiago office spaces included the following:

Nike Heritage

Build a foundation of timeless, global brand stories.

Sport and Athletes

Feature Nike athletes in key Chile categories (Running, Football, Women’s, Young Athletes), including the National Team.

Local Culture

Celebrate local culture with Chilean art, craft, materials and textures.

Urban Football

Leverage the energy and passion for Chile’s favorite sport.

Iconic Product

Showcase the Mercurial Superfly, the boot of the biggest futbol stars in Chile and around the world.

Client: Nike

Agency: Downstream

Role: Senior Designer, Visual Designer

© 2024 RGD All Rights Reserved.