NIKE Santiago Office Spaces
Role: Senior Designer/Art Director
Bill Bowerman said, “If you have a body, you are an athlete.” The coach recognized that there is potential in everyone. We have to provide the right environment, put in the hard work, and look for the inspiration to achieve that potential. Nike Chile is supporting the development of a culture of sports in that country.
The Santiago office will reflect that evolution with an inspirational environment that celebrates sports participation. Fitness, running, football. The runaway growth in the participation rates of women and young athletes in sport. To capture this emerging energy in the Nike workspace, we explored local culture, materials, textures and imagery. My focus on this project was to help create lead the design and direction for the applied visual language throughout the building.
The core areas and stories we focused on for the Santiago office spaces included the following:
Build a foundation of timeless, global brand stories.
SPORT + ATHLETES
Feature Nike athletes in key Chile categories (Running, Football, Women’s, Young Athletes), including the National Team.
Celebrate local culture with Chilean art, craft, materials and textures.
Leverage the energy and passion for Chile’s favorite sport.
Showcase the Mercurial Superfly, the boot of the biggest futbol stars in Chile and around the world.
The Santiago Map wall pin-points all of the local venues, facilities, parks, fields, and playgrounds we’re the local community can be active and get involved with sports. The wall is located in an employee lounge and kitchen area.
Conference Rooms, Work Stations and Meeting Spaces:
Employee work and collaboration spaces combine various Chilean culturally significant meaning, colors, textures and messaging. Areas throughout the space feature important Chilean athletes and icons.
Nike Culture, History and Brand Messaging :
Throughout the work spaces and collaboration areas within the Santiago offices, there is great focus on Nike’s culture of excellence and the importance of Nike’s mission. Celebrating Nike’s rich history and accomplishments creates an energy and work environment that helps to keep employees inspired.